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Welcome to the interactive web schedule for the 2019 Midwest Fish & Wildlife Conference! The schedule is subject to change (as of November 20, 2018). Please check back for updates. To return to the main Conference website, go to: www.midwestfw.org.

TIPS FOR NAVIGATING THIS SCHEDULE:
The conference schedule is hosted in SCHED which allows you to search within the schedule, and filter the schedule to show items only occurring on a certain date or within a track/symposia.
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Wednesday, January 30 • 11:20am - 11:40am
(SYMPOSIA-15) Breaking It Down: Communicating Complex Subjects to the People We Serve

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AUTHORS: Beth Fults, Kathleen Lavey – Michigan Department of Natural Resources

ABSTRACT: Professional marketers and communicators spend their careers finding the right images and words to sell a product or service, share news, or to help people learn – many times all at once. This is an important job, and in science-based worlds, carefully chosen and easily understood words are especially vital. Oftentimes the subject matter that needs to be shared with the public – those who are the true owners of our natural resources – is the most difficult to understand outside the world of biologists. This symposium will provide real examples of successful communication and marketing campaigns the Michigan Department of Natural Resources has spearheaded -- including a current television, digital, radio and outreach campaign that is reaching urban areas in Michigan to explain the importance of forest management -- advice, and expertise on how science professionals can best work with communications experts to get messages out to the masses. 

Wednesday January 30, 2019 11:20am - 11:40am
HOPE BALLROOM B