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Welcome to the interactive web schedule for the 2019 Midwest Fish & Wildlife Conference! The schedule is subject to change (as of January 21, 2019). Please check back for updates. To return to the main Conference website, go to: www.midwestfw.org.

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CONFERENCE SCHEDULE UPDATES & CHANGES:
As a result of the prolonged government shutdown, we’re expecting some presentation cancellations and will continue to update the schedule with changes as they occur.  Otherwise the conference will proceed as planned.  Current cancellations and changes are listed here.

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Wednesday, January 30 • 11:20am - 11:40am
(SYMPOSIA-15) Breaking It Down: Communicating Complex Subjects to the People We Serve

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AUTHORS: Beth Fults, Kathleen Lavey – Michigan Department of Natural Resources

ABSTRACT: Professional marketers and communicators spend their careers finding the right images and words to sell a product or service, share news, or to help people learn – many times all at once. This is an important job, and in science-based worlds, carefully chosen and easily understood words are especially vital. Oftentimes the subject matter that needs to be shared with the public – those who are the true owners of our natural resources – is the most difficult to understand outside the world of biologists. This symposium will provide real examples of successful communication and marketing campaigns the Michigan Department of Natural Resources has spearheaded -- including a current television, digital, radio and outreach campaign that is reaching urban areas in Michigan to explain the importance of forest management -- advice, and expertise on how science professionals can best work with communications experts to get messages out to the masses. 

Wednesday January 30, 2019 11:20am - 11:40am
HOPE BALLROOM B

Attendees (6)