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CONFERENCE SCHEDULE UPDATES & CHANGES: As a result of the prolonged government shutdown, we experienced a number of cancellations and changes to the schedule. Cancellations and changes are listed here (as of January 26, 2019). 

Tuesday, January 29 • 4:00pm - 4:20pm
(SYMPOSIA-13) Communication and Outreach Lessons from a Unique Fish Spawning Habitat Restoration Project

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AUTHORS: Rhett Register, Michigan Sea Grant

ABSTRACT: In 2001 Michigan Sea Grant began a project to restore fish spawning habitat in the St. Clair – Detroit River System. Rocky habitat needed by key species — including lake whitefish, lake sturgeon, and walleye — had been removed to increase the depth of the rivers for shipping, impacting fish populations.The restoration effort relied on a unique partnership between agencies, universities, and NGOs. Because of the scale, the multiple partners, and the adaptive management methods used on the project, communication (both internal and external) and outreach were key.Michigan Sea Grant was vital to keeping partners, stakeholders, and the general public informed, aware of activities, and involved. A Michigan Sea Grant Extension educator took leadership roles in river partnership and restoration groups, worked with fishing groups, gave numerous tours and interviews, contacted legislators, and worked with the news media to communicate about the project. Michigan Sea Grant Communications supported the project group, creating outreach and education materials, including news releases, web messaging, graphics, signage, and photos, and hosted public events.This presentation will give an overview of the activities and lessons learned regarding outreach and communications for a unique, long-running project that had multiple partners working together to restore fish spawning habitat in the St. Clair – Detroit River System.

Tuesday January 29, 2019 4:00pm - 4:20pm
VETERANS MEETING ROOM C/D

Attendees (7)